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“双十一”与“黑色星期五” [复制链接]

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在线jenny
 

As we all know, "Double 11" is the biggest shopping festival in China and shopping website T-Mall just created history once again by hitting a record high of 268.4 billion RMB in sells. Other shopping websites, like JD.com, also made more than 100 billion during this period. "Double 11" shopping festival and its creator, Internet giant Alibaba led and witnessed the rapid development of e-commerce in China. But the concept of the shopping festival was not originally emerged in China. It was an imported concept inspired by American's "Black Friday" shopping festival. We're quite familiar with the infamous "hand-chopping" "Double 11" shopping festival already, but what about its ancestor "Black Friday"?
众所周知,“双十一”是中国最大的购物节,天猫今年再次以历史最高的2684亿元销售额创造了记录。京东等其他购物网站,在此期间的销售额也有1000多亿人民币。“双11”购物节及其创始人互联网巨头阿里巴巴引领并见证了中国电子商务的快速发展。但购物节概念最初并不是在中国出现的,而是受美国“黑色星期五”购物节的启发而引入的概念。虽然我们对“剁手节”“双十一”购物节已经很熟悉了,但对它的前身“黑色星期五”呢?
Question - What is Black Friday?
什么是黑色星期五?
The Day After Thanksgiving (Friday) is known as Black Friday. This used to be unofficially or officially the start of holiday shopping season. Almost all stores come out with Doorbuster Sales with the early bird special to attract consumers to their shop. People stand in line hours before the stores are opened, to grab the bargains of the year. In last few years, we have witnessed a trend towards bringing those Black Friday Sales online before Friday.
Black Friday is no more a one-day event
感恩节后的那一天(星期五)被称为“黑色星期五”。这曾经是非官方或官方的假日购物季的开始。几乎所有的商店都推出“开门迎客”的特价活动来吸引顾客。人们在商店开门前几小时就开始排队等待抢购今年的便宜货。在过去的几年里有这样一种趋势,那就是在传统周五开始的购物节之前提前把黑色星期五到销售放在网络上。所以黑色星期五不再只是一个为期一天的活动了。
Door buster Sales
广告商品销售
"Doorbuster" is a common name given to retail store special prices that normally are offered on high-demand products for a limited time in limited quantities.
“广告商品销售”是零售商店特卖的常见名称,通常是指针对高需求的产品,在有限的时间内提供有限数量的特卖活动。
Early bird special
先到先得特价
According to Barry Popik, a language expert who’s contributed to several well-regarded dictionaries, the first written record of the term dates to a July 12, 1904, advertisement in the long-defunct Morning Oregonian advertising an “Early Bird Special.” It didn’t have anything to do with food, though — the notice hyped a special sale on “men’s summer underwear” at a former Portland department store called Olds, Wortman & King.
根据曾为几部颇受好评的词典撰稿的语言学家Barry Popik的观点,该词最早的书面记录出现在1904年7月12日的一则广告中。不过,这则广告和食物并没有任何关系——这则广告其实是在位于波特兰一家名为Olds, Wortman & King的百货商店里大肆宣传“男士夏季内衣”的。
“Early bird specials” similar to the 1904 Portland sale became popular in the 1930s, when they almost always referred to special sales held during the first hours after a store opened. They usually featured a limited amount of merchandise, which were sold on a first-come, first-served basis.
与1904年的波特兰特卖会相似的“早起的鸟儿特卖”是在20世纪30年代开始流行起来,当时的“早起鸟儿特卖”是指在商店开张后的第一个小时内举行的特卖。他们通常以数量有限的商品为特色,先到先得。
Question – What does Black Friday mean?
“黑色星期五”的含义
"Black Friday" relates to businesses recording their losses in red ink and gains in black. This tradition lives on in modern accounting software, hence the name.
“黑色星期五”的名称其实涉及企业使用红色和黑色墨水记录他们的损失和营收方式。这一传统在现代会计软件中得以延续,因此得名。
当一个企业出现亏损时财务报表上会用红色墨水表示,这就是我们所说的赤字。而当出现收益时则会用黑色的墨水表示。而当时很多商家一年就指望着靠着这个购物节来扭转亏损的局面或者扩大营收,所以“黑色星期五”中的“黑色“由此而来。
Question – What about the Friday that Christ was crucified?
那耶稣基督被钉十字架的那个周五呢?
Question – The Friday that the Knights of Templar were arrested?
圣殿骑士团被捕的那个星期五?
Question – Sept 24, 1869. Wasn’t this also Black Friday?
1869年9月24日,这一天是不是也是一个“黑色星期五”?
Question – Do other countries have “Black Friday”?
其他国家有“黑色星期五”吗?
Question – When do Retailers Officially Publish their Advertisements?
零售商什么时候正式发布广告?
Most ads are published in the newspaper on Thanksgiving Day. (The day before Black Friday). But more recently, many stores are starting to publish their Black Friday Ad early in November or sometimes they leak it even in October. Some stores then have additional black Friday doorbuster items that they only reveal on their website.
大多数“黑色星期五”的购物广告是感恩节那天登在报纸上的(黑色星期五的前一天)。但近些年来,许多商店在11月初就开始发布“黑色星期五”的广告,有时甚至在10月份就会释放出去一些信息。一些商店还会在“黑色星期五”这天推出一些只能在网站上购买的促销商品。
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